(Halifax, N.S.) – The Dalhousie Tigers have entered a multi-year partnership agreement with Under Armour and Cleve’s Source for Sports.
The partnership will see all 14 Tigers varsity teams exclusively outfitted in Under Armour uniforms, apparel and training gear with Cleve’s Source for Sports being the official supplier for the product.
Dalhousie joins an exclusive group of four schools in U SPORTS to partner with Under Armour a deal that extends to 2021.
Tim Maloney, Dalhousie’s Athletic Director, is excited about the new partnership for a variety of reasons.
“Our Under Armour partnership offers us the opportunity to enhance our brand, improve our student-athlete experience and differentiate our position in the marketplace,” says Maloney. “Equally important, we have an experienced and respected local supplier in Cleve’s who will play an important role in our way forward.”
“Cleve’s is extremely pleased to be working with all Dalhousie Tigers teams, providing Under Armour sportswear, uniforms and footwear,” says Cleve’s president, Kevin Bezanson. “Under Armour is the fastest growing high performance athletic company in the world, and Cleve’s will provide the local service to fulfill the Tigers needs.”
Women’s volleyball player Mieke DuMont got a sneak peek of the upcoming Under Armour line and is looking forward to gearing up next fall. “Everything I’ve seen from Under Armour fits comfortably, is of high quality and fashionable,” says DuMont. “I can’t wait to train and compete in our new Under Armour product.”
About Under Armour
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
About Cleve’s Source for Sports
A family-run business, Cleve’s Source for Sports is one of 200 independently-owned stores across Canada. They first opened their doors in 1947 and have locations in Nova Scotia and New Brunswick. Providing the equipment and expertise to help you play your best means everything to us. Source For Sports is more than just a place to buy stuff. It's where you'll find the knowledge and passion to get you into the right stuff. The right fit, the right advice, the right equipment. And because each store is locally owned, you'll find a selection of equipment tailored to the local sports scene. It's what you can expect from Source For Sports because "We Know Our Stuff".